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First, Citi Bike; Next…Citi Arch?

Is this what the future holds for the Washington Square Arch?
Is this what the future holds for the Washington Square Arch?

According to posters that recently popped up all over the Village, the Washington Square Arch could soon be gaudily festooned with more brand names than a Vegas strip mall. “The City of New York is selling corporate naming rights to Washington Square Arch,” declare the posters, from a group calling itself Save Our Village.org. Listed on the Web site as “retail chains we must stop” are “Starbucks, McD, BK, Gap old navy, 7 Eleven, Newport cigarette [sic], Dunkin Donuts, B 0f A, Chase, TD Bank and Rite Aid.” However, Parks spokesperson Philip Abramson denied the iconic monument could soon be known as Citi Arch. “No, that must be some kind of joke or prank,” he said. “No truth to it.”

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—  Lincoln Anderson