Bike chic is used to sell other kind of wheels

Photo by Jefferson Siegel

Photo by Jefferson Siegel


In a city like New York, with a growing number of bike lanes and two-wheeled commuters, what better way to sell a car than by featuring…a bike? That was the premise for a commercial being filmed last Thurs., April 11, at Madison Square Park. An attractive young bike messenger, appropriately decked out with a scratched helmet, bike lock, walkie-talkie and whistle and with a worn messenger bag, straddled her bike as she looked at the car next to her. And, although a production assistant and the clapperboard identified the ad as “Uber Honda,” the cyclist was filmed next to a shiny new Volkswagen. The background scene included two faux construction workers jackhammering the street. In the commercial, the construction noise proved less of a distraction to the cyclist than the car she kept glancing over at, take after take.

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One Response to Bike chic is used to sell other kind of wheels

  1. Hello there, Nice publish. Likely to issue with your web site inside world-wide-web adventurer, would certainly check this? IE ‘s still the market industry chief in addition to a massive component individuals will neglect the outstanding creating for this reason difficulty.

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